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Complete the Strengths-Weaknesses-Opportunities-Threats (SWOT) matrix and IE matrix for Disney SWOT (mandatory to submit); no analytical comments are necessary for SWOT Internal-External (IE) Matrix: map
Complete the Strengths-Weaknesses-Opportunities-Threats (SWOT) matrix and IE matrix for Disney
- SWOT (mandatory to submit); no analytical comments are necessary for SWOT
- Internal-External (IE) Matrix: map one dot (aka position of Disney ) based on EFE and IFE scores. Your comments must indicate the strategic direction (e.g. grow & build, hold & maintain). Also, list (5) specific strategies that correspond to Disney mapping on IE and you believe the company should pursue going forward (e.g. M&A, new product development) (mandatory to submit)
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MIS Essentials
Authors: David M Kroenke
1st Edition
0136075606, 9780136075608
