Component of Questions for Business Model All Business Models Customer value Is the firm offering its customers something distinctive or at a lower cost than its competitors? Scope To which customers (demographic and geographic) is the firm offering this value? What is the range of products/services offered that embody this value? Pricing How does the firm price the value? Revenue source Where do the dollars come from? Who pays for what value and when? What are the margins in each market and what drives them? What drives value in eachsource? Connected activities What set of activities does the firm have to perform to offer this value and when? How connected (in cross section and time) are these activities? Implementation What organizational structure, systems, people, and environ- ment does the firm need to carry out these activities? What is the fit between them? Capabilities What are the firm's capabilities and capabilities gaps that need to be filled? How does a firm fill these capabilities gaps? Is there something distinctive about these capabilities that allows the firm to offer the value better than other firms and that makes them difficult to imitate? What are the sources of these capabilities? Sustainability What is it about the firm that makes it difficult for other firms to imitate it? How does the firm keep making money? How does the firm sustain its competitive advantage