• Comprehensive Company Overview:Include all aspects of the company, including but not limited to: history, location(s), parent companies, organizational structure, subsidiaries, mission statement, corporate culture, etc.

• Description of Products and/or Services:Depending on the type of industry or business they are, list all their products and or brands (including all sub brands), and/or a description of their servicesorwhat programs they offer

• Contact Name and Title:Research (using LinkedIn or other methods) and identify who you think you would call to pitch your advertising agency to (as discussed in class)

• Why Should the Prospect Advertise?What is happening in your prospect's industry and/or specifically with their business?Identify 2possibleissues and/or business/promotional ideas regarding your prospect, that could be promoted or helped by an advertising campaign

the companies we can choose are scotiabank, roots canada and freshii