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Compute and report the characteristics of the affinity - based segment for Product 3 ( our candidate as given above ) . Report the characteristics

Compute and report the characteristics of the affinity-based segment for Product 3
(our candidate as given above). Report the characteristics in terms of the following
descriptors: IPr, Iin, ICp, ICl, ICn, IBr, I*pPr30, I*pPr10, I*pPr05, I*pIn0.5, I*pIn1,
I*pIn3, I*pCp12, I*pCp20, I*pCp32, I*pClD, I*pClF, I*pClE, I*pCnSl, I*pCnSp,
I*pCnLk, I*pBrA, I*pBrB, I*pBrC, and the demographics income, age, sports and
gradschl. For this you need to compute the weighted average of all the columns in the
"for-cluster-analysis" worksheet, weighted by the probabilities given in column BF of
the "mugs-full" worksheet. You should not do this in Excel directly. You are to load
the data into python or R and compute the weighted averages in R or python; this is to
help you build familiarity with these languages and prepare you better for your job.

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