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Compute and report the characteristics of the affinity - based segment for Product 3 ( our candidate as given above ) . Report the characteristics
Compute and report the characteristics of the affinitybased segment for Product
our candidate as given above Report the characteristics in terms of the following
descriptors: IPr, Iin, ICp, ICl, ICn, IBr, IpPr IpPr IpPr IpIn IpIn
IpIn IpCp IpCp IpCp IpClD IpClF IpClE IpCnSl IpCnSp
IpCnLk IpBrA IpBrB IpBrC and the demographics income, age, sports and
gradschl. For this you need to compute the weighted average of all the columns in the
"forclusteranalysis" worksheet, weighted by the probabilities given in column BF of
the "mugsfull" worksheet. You should not do this in Excel directly. You are to load
the data into python or R and compute the weighted averages in R or python; this is to
help you build familiarity with these languages and prepare you better for your job.
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