Compute operating return on sales for all five segments, and for Disney as a whole (assume that Disneys operating income equals the sum of the segments) for 2015. From a promotional perspective, what units would provide the best return on additional sales dollars?

Any calculations must be clearly shown.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS Tabular dollars in millions, escept per share amounts) The Company creates and distributes branded entertainment and lifestyle content for interactive media platforms. The The Walt Dissey Coapany, together with the subsidiaries through which businesses are conducted (the Company), is a diversified worldwide entertainment company with operations in the following basiness segsents: Media Networks, Parks ad Resorts, Studio Entertaicment, Consumer Products and Intcractive. primary operations include the production and distribution of multi-platform games, the licensing of our propertics for games and mobile devices, and the developmant of branded online services. In June 2015, the Company annoanced the commbination of its Consumer Prodacts and Ieteractive segnsents isto a single DESCRIPTION OF THE BUSINESS segment. The Company wil begin reporting the fnancial results of the combined segnent in fiscal 2016 The Company operates cable programming services including the ESPN, Disney Chaanels, ABC Famaily and UTV Bindass networks, broadcast businesses, which include the ABC TV Network and eight owned television stations, radi businesses consisting of the ESPN Radio Network, including 4 owned ESPN radio stations, and thbe Radio Dispey Network, which operates fromm an owned radio station in Los Angeles. The ABC TV and ESPN Radio Networks have affiliated stations providing coverage to consumers throughout the U.S. The Company also produces original live-action and animated television progromming, which may be sold in network, first-run syndicotion and other television markets worldwide, through online services and on DVD and Blu-y formmts. The Compatny has interests in media businesses that are accountod for under the equity method including A&E Television Networks LLC (AKE), Seven TV,CTV Speciality Television, Inc., Hula L.L.C and Fusion Media Networks LLC.Our Media Netmorks business also operates beanded intemet sites The operating segments reported below are the segments of the Company for which separute financial information is available and for which segment results are evaluated legularly by Chief Executive Officer in deciding bow Do allocade Segment operating results reflect earnings before corporate and unallocated shared expenses, restructuring and impairment charges, other expense, imcrest income expense), income taxes and noncontrolling interests, Segment operating income inclades equity in the income of investocs. Corporate and unallocated shared expenscs principally consist of corporate Porks and Resorts y in the income in segment operating results is as follows The Company owns and opcrates the Walt Disncy World Resort in Florida and the Disneyland Resort in Califormia. The Walt Disney World Resort includes four theme perks (the Magic Kingdom, Epcot, Disncy's Hollywood Studios and Disney's Animal Kingdom 18 resort hotels; a retail, dining and emertainment complexs; a sports complex; conference centers; campgrounds;water parks; and other recreational facilities The Disneyland Resort inclades two theme parks (Disneyland and Disney Califonia Adventure), thace resot Ihotels and a rctail, dining and entertainmont complex. Intesationlly, the Company manages and has an 81% (85% as of October 3, 201 5) effective ownership interest in Diseyland Paris (see Disneyland Paris recapitalization in Note 6), which includes two theme parks (Disneyland Park and Walt Disney Studios Park j; seven themed botels; two convention centers; a shopping, dining and ertetaiment complex; and a 27-hole golf facility. The Company manages an I has a 47% o nership interestHong Kong Disneyland Resort