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Compute the actual retention pattern of a direct marketing firm in the attached file and fill in the colored cells using formulas. Cohort of 7500
Compute the actual retention pattern of a direct marketing firm in the attached file and fill in the colored cells using formulas. Cohort of 7500 customers at the outset, maximum retention rate is 0.80 and the coefficient of retention r is 0.5; after period 10 the company retains approximately 80% of customer base. Attach the completed Excel file to this question link. (The formula in each cell will be checked.)
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