Compute the company's weighted average cost of capital (WAAC). Each of youwill likely get a slightly different answer depending on how you use the financial information you can find. For the cost of equity the traditional formulas are the dividend capitalization model and the capital asset pricing model. I'm less interested in you getting perfect data than I am in you coming up with a computation and then interpreting what you can do with that number.

Apple Inc. (AAPL)