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Compute the demand (short-term and long-term): 1. What is the short-term demand for Col-Up (a new brand of toothpaste, at 50ml size) for 3 quarters
Compute the demand (short-term and long-term): 1. What is the short-term demand for Col-Up (a new brand of toothpaste, at 50ml size) for 3 quarters given the following information: Target market population =30,000 of which 55% belong to the youth segment Average weekly consumption of the product category (50ml toothpaste) =1 Average price =Php45.00/50ml Initially, the company would like to target the youth segment in its first year of product commercialization. 2. What is the long-term demand for XYZ Company's product for the next five years (2015-2019) given the following information: Sales (000): 2009=22,456 2010=21,3502011=20,567 2012=22,8662013=25,9672014=26,888 (Please attached here the result from Excel or Sheet) 3. Conceptualize the marketing mix of your school's senior high school program
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