Question
Computershave revolutionized society since their introduction in the early 1950s. In the earliest days of computers, the primary customers for these machines were the military,
Computershave revolutionized society since their introduction in the early 1950s. In the earliest days of computers, the primary customers for these machines were the military, utilities, insurance companies and banks, all of whom demanded very accurate results.
Today, individual consumers are the largest purchasers of computers and handheld devices, like smart phones and tablets. Much of the industry has shifted towards social media; publicly-provided content likeTikTokvideos, Twitter posts, Instagram likes, and Facebookgroups take precedence.
As head of Facebook, Mark Zuckerberg's internal motto at one point was: "Move fast and break things."
Based on the description above, a historian would likely classifythe tech industryas:
A. Risk averse in the past and risk averse currently.
B. Risk averse in the past and risk neutral currently.
C. Riskaversein the past and risk loving currently.
D. Risk neutral in the past and risk neutral currently.
E. Risk neutral in the past and risk averse currently.
2. One measure of thecomputer industry's health is final sales.Final sales mean transactions where the purchaser is the end user who is expected to use the computer. Use FRED, the online economic database, to calculate thepercentage computers comprise of the U.S. economyfor Quarter 3 (ending October 2020). To findfinal sales, use theseries "Gross domestic product: Final sales of computers (BB01RC1Q027SBEA)". To findtotal final sales in the U.S. usetheseries "Final Sales of Domestic Product (FINSAL)."
A. About 4.0%
B. About 0.4%
C. About 6.0%
D. About 0.5%
E. About 8.0%
F. About 0.8%
3. The CIA World Factbook is a great source for comparing countries' economiesquickly.
Your company runs giant computer server farms. Server farms use huge amounts of electricity to run all of the computer racks, as well as the cooling equipment needed to prevent the servers from overheating.
You have narrowed down the location for the server farm into one of three neighboring countries: Bolivia, Paraguay, and Uruguay. Your customers want assurances that the electricity is as "green" or environmentally friendly as possible.
"Green" means the biggest percentage is fromrenewable sources or hydroelectric power. Your board of directors wants a country that exports a lot of power so that your company is not accused of diverting power from local needs.
Based on information found in the CIA World Factbook, the best choice to site the server farm is (please use Gross exports):
A. Bolivia
B. A tie between Bolivia andUruguay (i.e., both are about the same).
C. There is noclear choice.
D. Paraguay
E. Uruguay
4. Dell Technologies is a large computer manufacturer, whose stock ticker symbol is DELL. Use the SEC's EDGAR website tofind the 10-Q (quarterly earnings report) for DELL. Open the 10-Q report dated "2020-12-07" and find the amount of cash and cash equivalents Dell held on January 31, 2020, and October 30, 2020.
Over this time period:
A. Dell reduced its cash by roughly $3 billion.
B. Dell reduced its cash by roughly $1 billion.
C. Dell reduced its cash by roughly $2 billion.
D. Dell increased its cash by roughly $1 billion.
E. Dell increased its cash by roughly $3 billion.
F. Dell increased its cash by roughly $2 billion.
5. People in marketing often think about brand value. Brand value takes into account tangible financial metrics, like sales, but also intangible factors, like brand loyalty, name recognition, and perceptions of quality. Combining both the tangible financial factors and the intangible factors provides a company's brand value.
Locate the "Brand" sheet within .xlsx Excel file. This tablecontains dataon the top twenty largest high-technology brands. Calculate the market share of each of the20 brands for both 2019 and 2020.
Thehigh-tech companies with the largest market shareby brand valuein 2019 and 2020 were:
A. Apple (2019); Google (2020)
B. Google (2019); Microsoft (2020)
C. Microsoft(2019); Apple (2020)
D. Google (2019); Apple (2020)
E. Google (2019); Google (2020)
F. Microsoft(2019); Google (2020)
G. Apple (2019); Apple (2020)
6. TheHHI (Herfindahl-Hirschman index)is a way to measure the concentration of an industry using a point scale from 0-10,000.
In simplerterms,the HHI tells us if thebiggest companiesarebecoming more or less dominant intheirindustry. Comparing the HHI from 2019 to 2020 shows the high-tech industry has become:
A. More concentrated; (an increase in the HHI of more than 25 points)
B. Less concentrated; (a decrease in the HHI of more than 25 points).
C. Slightly more concentrated; (an increase in the HHI of greater than 5 but less than 25 points).
D. Not changed; (a change in the HHI between plus and minus 5 points).
E. Slightly less concentrated; (a decrease in the HHI of greater than 5 but less than 25 points).
7. You have arrived for your first visit with a new physician, having been informed that a new patient visit is scheduled for 30 minutes. When you arrive, the receptionist greets you and asks for your address, telephone number, and contact information. He then asks for your insurance card, scans it, and returns it to you. The whole check-in process takes about 6 minutes. The receptionist asks you to take a seat in the waiting room and write new patient history form, which takes you about 7 minutes to write and return to him.
After you complete the form, you wait 15 minutes, and then the medical assistant asks you to come into the said area. She takes your blood pressure, vital signs, and weight, which takes about 4 minutes, then takes you to the room and asks you to change, which takes about 1 minute.
You change into the gown, then wait another 10 minutes for your physician to arrive. He goes over the history form with you, which takes 5 minutes, then does a physical test, which takes another 10 minutes.
You change back into your clothes and walk to the physician's consulting room, which takes 1 minute. You and the doctor chat for 5 minutes, then he directs you back to the room where the medical assistant draws lab tests, which takes about 5 minutes. You then check out and pay your insurance copayof $10, which takes 2 minutes.
What is the throughput time for your visit in minutes? Blank 1 minutes
Please format and round your answer to the nearest whole number (no decimals). Please use only numbers (no points or commas), e.g., if the answer is 7,801 enter 7801
8. If, on average, an academic advisor sees 20% of students for career advising for 30 minutes, 60% short resume reviews for 15 minutes, and 20% concentration advising for 20 minutes,what is the average cycle time in minutes assuming a single resource per person?
Cycle time: Blank 1 minutes
Please format and round your answer to the nearest whole number (no decimals). Please use only numbers (no points or commas), e.g., if the answer is 7,801 enter 7801.
9. tatement 1: In operations most companies can match facility capacity to demand.
Statement 2: When thinking about operational effectiveness and operational efficiency typically there is a tradeoff.
A. Statement 1 is false; statement 2 is true.
B. Statement 1 is false; statement 2 is false.
C. Statement 1 is true; statement 2 is false.
D. Statement 1 is true; statement 2 is true.
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