Conceive of two competitors facing important strategic decisions where the payoff to each decision depends upon the reactions of the competitor. Firm A can choose either row in the payoff matrix defined below, whereas firm B can choose either column. For firm A the choice is either "up" or "down;" for firm B the choice is either "left" or "right." Notice that neither firm can unilaterally choose a given cell in the profit payoff matrix. The ultimate result of this one- shot, simultaneous-move game depends upon the choices made by both competitors. In this payoff matrix, strategic decisions made by firm A or firm B could signify decisions to offer a money-back guarantee, lower prices, offer free shipping, and so on. The first number in each cell is the profit payoff to firm A; the second number is the profit payoff to firm B.

P143: Dominant Strategies. Conceive of two competitors facing important strategic decisions where the payoff to each decision depends upon the reactions of the competitor. Firm A can choose either row in the payoff matrix dened below, whereas rm B can choose either column. For rm A the choice is either "up" or "down;" for rm B the choice is either "left" or "right.\" Notice that neither rm can unilaterally choose a given cell in the prot payoff matrix. The ultimate result of this one- shot, simultaneous-move game depends upon the choices made by both competitors. In this payoff matrix, strategic decisions made by firm A or rm B could signify decisions to offer a money-back guarantee, lower prices, offer free shipping, and so on. The first number in each cell is the prot payoff to rm A, the second number is the prot payoff to rm B. Competitive Strategy Firm A $5 million, 510 million 515 million, $4 million \" $1 million, 53.5 million $5 million, $5 million A. Is there a dominant strategy for rm A? If so, what is it? B. Is there a dominant strategy for rm B? If so, what isit