Question
Conceptual brand names OA. are often difficult to say, spell, and recall. OB. represent something unique, different, and memorable. OC. capture the essence of
Conceptual brand names OA. are often difficult to say, spell, and recall. OB. represent something unique, different, and memorable. OC. capture the essence of what a company offers. OD. contain recognizable words that convey what a company does.
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
