Concerning Integrated Marketing Communication (IMC) and IMC tools, which of the followings is NOT true? O Integrated Marketing Communication is the coordination of various marketing communication tools to give consumers a consistent message about the company. O Depending on communication objective, marketers often change their way of integrating marketing communication tools. O Marketers mostly rely on advertising when they attempt to reach mass audience quickly. O Integrated communication not only results in synergy effect but also help company establish brand identity by providing a consistent message about the products. O Publicity is defined as a paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor