Concerning these externalities, some, similar to the eco-financial specialist Paul Hawken, contend a standard monetary line that the main justification for why merchandise delivered unreasonably are normally less expensive than products delivered economically is because of a secret endowment, paid by the non-adapted human climate, local area or future generations.[70] These contentions are grown further by Hawken, Amory and Hunter Lovins to advance their vision of an ecological entrepreneur ideal world in Natural Capitalism: Creating the Next Industrial Revolution.[71]