Concha y Toro is a Chilean wine producer:

Perform a SWOT analysis for Concha y Toro by labelling the following considerations as a strength, weakness, opportunity, or threat. Please be sure not confuse the properties of Concha y Toro's environment (geographic location in Chile) with those of the firm (Concha y Toro).

Question 1

Geographic location: The domestic market for wine is small in Chile.

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 2

Geographic location: Per capita domestic consumption of wine in Chile is low (30% that of France)

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 3

Geographic location: Chile has low land costs and low labor costs.

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 4

Geographic location: Chile has a climate conducive to abundant grape harvests

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 5

When it achieves sufficient scale in a foreign market, Concha y Toro is able to set up its own distribution operations

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 6

Concha y Toro achieved second place, after E&J Gallo, in the Power 100 ranking based on a number of metrics ranging from market share and projected brand growth to brand awareness and loyalty. That's no small feat given that there are over 10,000 spirits and wine brands in the world.

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 7

Recommend an international strategy for Concha y Toro based upon the analysis above.

Group of answer choices

Multidimensional

Maintain a national (one-country) production base and export goods to foreign markets

License foreign firms to produce and distribute the company's products.

Create a strategic alliance with foreign producer

Establish a wholly-owned foreign production subsidiary

Question 8

Chile is located on the "Ring of Fire" - the 2010 earthquake reduced domestic grape supplies and increased costs.

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 9

The Chilean peso is appreciating relative to foreign currencies. Concha y Toro's costs in pesos increase while it is difficult to raise prices in other currencies.

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 10

Consumer wine tastes change rapidly. But the planting of grapes cannot adjust so rapidly - 4 years are required between plantings.

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 11

In the U.S. market, wine accounts for less than one-fifth of all alcohol consumed. The U.S. market has a large base of consumers, potentially attractive age segments, and low per capita penetration, giving it all the high-growth ingredients of an emerging market.

Group of answer choices

Strength

Weakness

Opportunity

Threat

Question 12

Recommend a strategy addressing America for Concha y Toro based on the the changes in the last four questions above:

Group of answer choices

Multidimensional

Maintain a national (one-country) production base and export goods to America

Switch to a differentiation generic strategy in America

Form a strategic alliance with or acquire an existing American wine producer

Divest the Chilean wine business