Concord Inc. is the only player in the classy snow shovel market. The variety of shovel designs includes camouflage (both green and pink, of course), snowman, beach, and northern lights. Concord purchases basic aluminum snow shovels from a supplier, applies its durable designs, and sells the shovels for $40 each. Last year, the company generated $52,000 in operating income, based on the following details. Sales volume in units 9,500 Operating expenses $87,000 DM cost per unit $6.00 DL cost per unit $6.00 Variable-MOH per unit $8.00 Fixed-MOH per unit $2.00 This year, the company realizes that its operating expenses will increase by $14,000 and its direct labor costs will increase by 20% per unit. (a) Your Answer Correct Answer (Used) What markup percentage on total cost did the company use last year when it generated $52,000 in operating income? (Round answer to 2 decimal places, e.g. 15.25%.) (b) Markup percentage Your answer is partially correct. 28.38 % What markup percentage on total cost will the company need to use this year to generate $123,000 in operating income while increasing sales volume by 40%? If the company's asset base is $1,715,000, what is the ROI earned under this scenario? (Round answers to 2 decimal places, e.g. 15.25%.) Markup percentage ROI 27.36 % 7.18 %