• Conduct a brief search of recent articles (within the last five years) related to the effects of changing consumer spending trends in global markets. Your research should examine the opportunities and challenges faced by multinational companies as consumer spending across the globe changes.

• Identify at least three changes you found related to changing consumer spending trends in global markets. Why are these changes relevant in the context of businesses that operate globally?
• Explain the opportunities and challenges that the trends are creating for global businesses.
• Explain how one or more of these trends could affect the business or industry in which you have worked, or one in which you would like to work.