Conduct a case analysis on Microsoft from the following:

Situational Analysis

• Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
• Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem

• Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

Alternatives

• Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

• Select one or two of the alternatives above to solve the problem that you identified in this case analysis.
• Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.