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Conduct a competitive analysis for 3 companies from same industry as shown below: Competitive Analysis Example Company 1 (us) Competitor 1 Direct Competitors Company Profile
Conduct a competitive analysis for 3 companies from same industry as shown below:
Competitive Analysis Example Company 1 (us) Competitor 1 Direct Competitors Company Profile Founded 2009. Offers technical training. Founded 1998. Offers training to people who want Comapny Revenue driven from ads. to learn. Key Competitive Highlights Advantage Huge organic reach - 2m visitors pm. Target Market Professionals who want to get ahead technically, Professionals who want to get ahead technically. aged 23 - 40, who don't have a degree. Market aged 23 - 40, who don't have a degree. Market Share Information 3% Approx 15% Marketing Strategy Huge organic traffic only. Circa 2m visitors per Organic only - 10k p/m + Facebook ads month Products & Services Courses paid for one by one Subscription gets you access to all courses Product Pricing Information $20 per course $12 per month Distribution Channels Direct and carefully chosen affiliates Online direct only. Does not work with affiliates. Strengths Quality of product - delivered by domain experts who keep the content up to date Huge organic traffic + breath of courses offered Weaknesses Keeping old content up to date is costly. Their Not enough content. community requires employees to manage SWOTT Opportunities Build a community that self manages itself. Have Offer two pricing models - monthly and course by Information a recruitment drive to get more experts course? Threats A big company e.g. Linkedin could move into the A more fun solution, or a solution with easier to space and make it difficult to compete digest content could capture their customer base Trends Online learning at your own pace. Learning that lasts an entire careerGuidelines: 1) Choose three companies from the same industry. (Companies can be from anywhere) 2) Conduct a competitive analysis for these three companiesStep by Step Solution
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