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Conduct a cost-effectiveness analysis for ABC Corporation's marketing campaigns using the following data: Marketing Campaign Cost ($) Leads Generated Campaign A $10,000 200 Campaign B
- Conduct a cost-effectiveness analysis for ABC Corporation's marketing campaigns using the following data:
| Marketing Campaign | Cost ($) | Leads Generated |
|---|---|---|
| Campaign A | $10,000 | 200 |
| Campaign B | $15,000 | 300 |
| Campaign C | $20,000 | 250 |
Requirements:
- Calculate the cost per lead for each marketing campaign.
- Present the analysis in a detailed table format.
- Discuss the cost-effectiveness of different marketing strategies.
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
