- Conduct a Pricing Analysis and prepare a Discussion Post summarizing your analysis. Your Discussion Post should be approximately 250-300 words in length (use the MS Word Count feature) Mini-Case Personal Brand Management Impress4Lese is a company founded by two b-school recent alumni. They both had taken advantage of their school's career placement services, and thought they could offer additional supplemental services and advice. They're constructing a website where anyone looking for help in positioning themselves for a new job might go to download templates of resumes, examples of personal brand brief 'elevator pitches, videos of strong and weak interview answers, and the like. Their plan is to offer some of those basios for free, to get people onto the website. But what they're really interested in selling is their consultation time, consisting of feedback on resumes and help with practice interviews. They're working with their former school's entrepreneurial club in proposing to launch their online premium service for \$50. This past year served as a test market at the b-school. Given the friendly partnership, and as a learning opportunity for the students, impress4Less shared some information on basic cost structures. Their fixed costs on this project were $3,000, and variables costs were $10 per user exchange. Currently at the b-school, the situation is as it looks in the figure below (to the left), that is, 200 users purchased their services during the last academio year at the $50 price. But the club members get regular feedback (from classmates) career placement services, and thought they could offer additional supplemental services and advice. They're constructing a website where anyone looking for help in positioning themselves for a new job might go to downioad templates of restmes, examples of personal brand brief 'elevator pitches,' videos of strong and weak interview answers, and the like. Their pian is to offer some of those basics for free, to get people onto the website. But what they're really interested in selling is their consultation time, consisting of feedback on resumes and help with practice interviews. They're working with their former school's entrepreneurial club in proposing to launch their online premium service for \$50. This past year served as a test market at the b-school. Given the friendly partnership, and as a learning opportunity for the students. Impress4Less shared some information on basic cost structures. Their fixed costs on this project were $3,000, and variables costs were $10 per user exchange. Currently at the b-school, the situation is as it looks in the ffgure below (to the lett): that is, 200 users purchased their services during the last academic year at the $50 price. But the club members get regular feedback (from classmates) that the $50 price tag seems steep, so they're asking impress4Less for a price cut of 10%, essentially going to the figure at the right