Conduct a role-play. Divide into four teams—— the Lakeland Medical Center administrative team, the board, the medical staff members, and the hospital and community at large. Assume the role of your constituent group and answer these questions: What are your views on this proposal? What are your major concerns? What questions do you have? And for whom? Do you think this is a case of someone failing to do his or her homework in putting together a sound business plan for the PACS project, or do you think there are bigger issues at play here? Explain your answers as necessary.

 

2. Assume that the CEO believes that the PACS project is well aligned with Lakeland's strategic goals but that this case hasn't been made clear to the board. How might Lakeland build this case? Who should lead the effort? What work needs to be done that has not occurred yet?

 

3. Are the board's concerns about medical staff commitment relevant in this case? Why or why not?

 

4. Develop a strategy for addressing the board's concerns and winning their buy-in approval for the PACS project. Include in your description the who, what, where, when, and how.

Book, health care information systems, Karen A Wagner, Frances W Lee, and John P Glaser, Fifth Edition. Page 336