Conduct a strategic analysis of JC Penny's current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a analysis. When writing your analysis, complete the following:

• Evaluate the company's current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
• Have a plan to implement the strategies you selected.