Conduct a SWOT analysis of Herschend Family En$-$tertainment and Silver Dollar City$\mathrm{.}2.$ Summarize and evaluate the reasons behind the Her$-$schends$$ decision to expand their single$-$business enterprise into a portfolio of brands. $3.$ Describe the Herschends$$ approach for expanding their single$-$business enterprise into a portfolio of brands. Did they usually purchase existing compa$-$nies, build new ones, or form partnerships?$4.$ Damoiseau, Black, and Raggio $(2011)$ discuss the market$-$level, firm$-$level, and portfolio$-$level fac$-$tors that influence a company$$s choice to expand its portfolio by developing its own brands or purchase existing brands. How did the characteristics of the Herschends$$ target market, the internal strengths of their company, and their experiences with portfolio diversification influence the approaches they took to portfolio expansion?$5.$ What worked well for them and what difficulties did they experience along the way?$6.$ Weigh the advantages and disadvantages of keeping Silver Dollar City family$-$owned against those of making it a publicly traded corporation$\mathrm{.}7.$ Evaluate the Herschend brothers$$ choice to limit their own power by forming a board of directors made up of four non$-$family members and two mem$-$bers of the Herschend family$\mathrm{.}8.$ Summarize and evaluate the Herschend brothers$$ ap$-$proach to leadership succession$\mathrm{.}9.$ Having concluded your analysis of this company, what future directions would you recommend for them? Do you recommend that they keep the same overall approach to strategic management or do you think they should modify their approach? With this in mind, which of the opportunities you listed in the Opportunities section of the SWOT analysis do you think they should give priority to$?$Bre$00000\_$AppB.indd $304$Bre$00000\_$AppB.indd $30424/02/217$:$22$ AM$24/02/217$:$22$ AM