Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original analysis, using primary
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Question:
- Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original analysis, using primary sources. Don't summarize information from someone else's SWOT analysis.
- Based on findings from your SWOT analysis, what strategies should Southwest Airlines pursue at the Corporate, Business Unit, and Functional levels of strategy? Explain fully.
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