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Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original analysis, using primary sources. Don't summarize information from someone else's SWOT

  • Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original analysis, using primary sources. Don't summarize information from someone else's SWOT analysis.
  • Based on findings from your SWOT analysis, what strategies should Southwest Airlines pursue at the Corporate, Business Unit, and Functional levels of strategy? Explain fully.

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