conduct an analysis of how Apple's culture changed with the change in CEO's from Steve Jobs to Tim Cook. In order to do so, it is necessary to apply the material in the online lecture and use our discussion of Microsoft's culture shift from Ballmer to Nadella.

It is essential that you use course material to conduct an analysis. You cannot "google" this assignment, so expect a grade of no higher than "C" if you simply copy stuff from the Internet.

In analyzing Apple's culture, answer the following questions:

1. What were Apple's values when Steve Jobs was CEO? How did Tim Cook change these values? Be specific.
2. What were Apple's norms when Steve Jobs was CEO? How did Tim Cook change these norms? Be specific.
3. What was Apple's dominant logic when Steve Jobs was CEO? How did Tim Cook change ir? Be specific.

Guidance For Assignment II This assignment requires you to analyze an organization's culture. You will need to learn a bit about Apple to complete this assignment, and attached reading should help you get a handle on the assignment. If you are keen to get a grade of "C" or lower, the most effective way to accomplish this objective is to ignore the lectures and head straight to google and/ or ChatGPT and copy whatever comes up.

Question 1: Apple's values have to be inferred from the company's actions and statements from the relevant CEO's (Jobs & Cook). This takes some thought. You know you are on the wrong track is you state that Apple valued design under Jobs and not under Cook. One need only look at the Apple Watch, which was developed after Jobs died, to see the absurdity of that statement. And yes I know that is what is says on the net, and the Internet is simply incorrect.

Question 2: Norms at not as easily understood as are values to it is helpful to define them in answering this question. If you tell me that norms are the average performance of employees on a task, expect as grade of zero for this question. Norms must also be inferred and keep in mind that some aspects of culture are stable so that not all norms will have changed with the transition of CEOs.

Question 3: The dominant logic changed considerably when Tim Cook became CEO of Apple. However, it did not change from a product to a services company. iTunes and the App Store were both implemented by Steve Jobs and he was well aware of the value of services and their relationship to hardware sales. Cook has also introduced Apple Watch and Apple Vision, and significantly upgraded Apple TV. He also spent billions of dollars to launch Apple Silicon. This is not the work of a services oriented CEO . I know the Internet claims otherwise, but it is wrong again. Make this argument and expect zero points for this question. To answer it, have a think about how Cook viewed the business and how his background differed from that of Jobs and you will get a sense of how the dominant logic changed.