Conduct an Audit! A Website and Social Media Review:

Our website and social media pages are the first (and sometimes only) impressions we have for attracting clients. Therefore, it is important to make sure branding is consistent across all platforms and relevant to your target marketing. For this assignment, choose one of your favorite companies and conduct an audit across their website and social media platforms.

Here is a great opportunity for you to conduct a website review and audit. As a Marketing Consultant, it is important to know what website content is relevant to your target market. Perhaps you really love a certain website, but once you audit you find their social media presence less than desirable or they hit the mark and have fantastic engagement and fans!

Directions

For those less than desirable:

• What could they do differently?
• How can they utilize their fans and customers to build their audience on social media?
• Use real examples and share links so we may follow!

For those who are hitting the mark:

• What are they doing differently to stand out?
• How are they utilizing their fans and customers to build their audience on social media?
• Use real examples and share links so we may follow.

Share with us your social media review and audit! What is the return on investment (ROI), numbers of followers for those companies who are not consistent nor utilizing their social media effectively as compared to those who are hitting the mark? Communicate this review and audit as if you were to present your findings at a senior staff meeting within your company.

**CHOSE ANY WEBSITE THAT YOU WOULD LIKE TO HELP ANSWER THIS QUESTION** THANK YOU