Conduct Dupont ROIC analysis $($break open ROIC for both firms$)$ and analyze your ROIC break open analysis. Detail the reasons why the lowest performing firm is underperforming the competitor $($or peer group of firms if you decide to use more than once competitor in your comparison$)$ using both ROIC and VRIO analysis. Connect the ROIC analysis to VRIO analysis and specifically articulate how the firms are doing at either lowering costs or increasing differentiation through the four building blocks of competitive advantage. Present your ROIC analysis in a clear and presentation quality manner