1. Conduct outside research to gather performance information on two major U.S. companies: one that has struggled or failed in the past ten years and one that has succeeded.
2. Based on your research and analysis for each company, answer the following questions
   1. Compare and contrast the integrated business strategy of the successful company and the struggling/failed company.
   2. Consider the performance indicators that may have been ignored or the cause and effect of these indicators.
   3. Make and defend at least one recommendation that the struggling/failed company could have integrated into its strategy.
   4. Distinguish the things that the successful company is doing that the failed/struggling company is/did not.
   5. What performance indicator(s) was the successful company paying attention to, perhaps more than the struggling/failed company?