Conduct research about the external environment of the organisation and complete the following table. (PC 2.1, PE 1.2, 2.1, KE 3)

    Scenario Organisation: McDonald's (restaurant) Australia

Requires high-level research about the organisation, their products and services and the organisation's external environment, including their competitors and their products and services. You will also need the following information source to conduct your research

. • Australian Bureau of Statistics 

• IBISworld.com • Franchisebusiness.com.au

 • Reserve Bank of Australia 

Competitors Competitors's products and services Economic climate Industry type Industry size Customer's life style