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Conduct research on Starbucks and its Milano Roastery. What is the level of geographic/international diversification of Starbucks? Note: To answer this question please use data
Conduct research on Starbucks and its Milano Roastery.
- What is the level of geographic/international diversification of Starbucks? Note: To answer this question please use data on the countries Starbucks is present in and to what extent (e.g., number of stores) (e.g., the company's website, latest 10-K report)
- What strategy does Starbucks seem to be using in Italy? Use the integration-responsiveness framework to answer this question andalso make sure to address the following:
- What costs and risks has Starbucks faced in expanding its operations to Italy?
- How, if at all, has Starbucks modified its offerings to appeal to the Italian customer?
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