Conduct some research on Decathlon. 1. Apply the Customer Perceived Value model and discuss how Decathlon has adopted relevant strategies to provide better value to consumers. -- Customer Perceived Value 2. Discuss strategies that have been adopted or could have been adopted by Decathlon to develop customer relationships and loyalty. --- CRM 3. Analyse possible cultural, social, and personal factors that can impact a consumer's decision to shop at Decathlon. --- Consumer Behaviour 4. Discuss how Decathlon has successfully managed/What can Decathlon do to encourage customer participation and engage customers at different customer touchpoints. --- CRM