Conducting useful trend analysis in Good Days. Analysing one trend is rarely useful, but when trend information is combined with other business observations and information, it can be a powerful tool for business decision-making. Here is an example of staff turnover in Good Days: Staff turnover in 2017 First quarter 10% Second quarter 14% Third quarter 16% Fourth quarter 8% The information above indicates staff turnover has dropped recentlyusually a good sign. This doesn't tell you how it will impact on your business. To find out you need to analyse other factors. The table below shows something more useful than the information above does on its own