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Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturers brands,
Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturers brands, is referred to as
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
