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Congratulations! You have been hired to work in advertising for a large rm whose products are used by millions, including millennials and older adults. Your
Congratulations! You have been hired to work in advertising for a large rm whose products are used by millions, including millennials and older adults. Your rst task is to consider advertising options. Your company can purchase two types of ads: social media ads and print newspaper ads. Each social media ad will reach 60 millennials and 20 older adults. Each print newspaper ad will reach 10 millennials and 20 older adults. The cost for a social media ad is $188, and the cost for a print newspaper ad is $94. There is no overlap between the ads, meaning that social media ads are not seen by the same people who see print newspaper ads, and vice versa. Your advertising budget is $188,000. lfyou spend your entire budget on social media ads, your ads will reach millennials and older adults. lfyou spend your entire budget on print newspaper ads, your ads will reach millennials and older adults. Part 2 (3 points) 9 See Hint Suppose you spend exactly half of your budget on social media ads and half on print newspaper ads. Overall, your ads will now reach millennials and older adults. On the graph below, use the line tool to draw the budget line for your possible advertising choices. my draw one line if you draw multiple line segments,_your answer will be marked incorrect. To refer to the graphing tutorial for this question type, please click here
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