Congratulations! You have been recently hired as the direct of ticket sales at Miami University. Your first task is to price tickets for the upcoming 2021 football season. Using the actual upcoming 2021 football schedule, I want you to discuss ticket pricing strategies for maximizing revenue for the Miami Athletic Department.

Which games have the highest demand and which have the lowest? Who are your target markets? How could you use any of the following ticket pricing strategies: dynamic ticket pricing, variable ticket pricing, bundling, personal seat licenses? Would you practice price discrimination? How would you segment markets? Would you provide quantity discounts?