Congratulations, you have been short listed for a prestigious internship at Cromulons Consulting. Before they hire you, they want to see what you've got. They have asked you to do a SWOT analysis of the transport company Uber. Most importantly, they do not want a list of Strengths, Weaknesses, Opportunities, and Threats - this isn't an analysis. Instead, Cromulons has asked you to determine with Uber's current strategy of simplicity and convenience is consistent with your SWOT analysis. They also want to know if future plans to move to autonomous transport conflict with what they are currently doing. So now is your chance to get Schwifty and show Cromulons Consulting what you got. Make sure you don't just list facts under a 'SWOT' .