Congratulations, you have just been appointed National Sales Manager for Jonathan's Juices, a leading producer of fruit juices in the Canadian marketplace.  Jonathan has provided you with the following data and has asked you to evaluate the company's performance over the past 5 years.  Provide your analysis and evaluation. 

 

a.     Evaluate the performance of the company overall b.     Evaluate the performance by product lineC .     Using the data in the table below identify which of your sales team in the B.C. region is the most effective.  

d.     What factors, other than net territory profit, should the sales manager take into consideration to determine the overall effectiveness of each individual?

e.     Based on your analysis, develop one specific, quantifiable objective for each sales representative for the upcoming year.     

YEAR 2015 2016 2017 2018 2019 COMPANY SALES ($) 10,250,970 11,844,888 13,384,152 14,722,155 16,040,063 INDUSTRY SALES ($) 74,600,000 92,300,000 111,700,000 133,500,000 158,900,000