Congratulations! You have just been hired as the assistant buyer of a retail chain store. Your first task on the job is to clearly identify the retailer's existing target customer. You will be serving as a buyer for only one gender. Please select either men or women and a PowerPoint presentation that includes the following:

• Demographics (age, income, household income, education, type of career, religion, and race)
• Psychographics (lifestyle, social/leisure activities, preferred brands, preferred publications, and fashion taste)
• All of the marketing techniques the retailer is using to stay connected with their customer; what is the retailer doing that is new and different?
• A thorough target customer profile with information (text), images, links, and so forth

Before you begin, review the Zara Man PPT presentation, which is located in this module's Resources folder. Do not use Zara Man for your assignment.

2-3 PowerPoint: TARGET MARKET ASSESSMENT -a PowerPoint presentation that includes the following components: SEE ATTACHED FOR EXAMPLE

• Choose a CURRENT fashion retailer you would like to buy for (Zara is not allowed).
  • DO NOT MAKE UP A FICTIONAL STORE!!!
  • Use a retailer who buys goods, not manufactures their own clothing such as Zara, Gap, Old Navy, Victoria's Secret, etc...
• Choose one product category and one gender to profile (men or women)
• Research and illustrate the Demographics of this customer, please use specific information (age, income, household income, education, type of career, religion, and race). DO NOT FABRICATE THIS INFORMATION, USE AND CITE RESEARCH FROM SCHOLARLY SOURCES
• Research and illustrate the Psychographics of this customer (lifestyle, social/leisure activities, preferred brands, preferred publications, and fashion taste)
• Research and illustrate all of the marketing techniques the retailer is using to stay connected with their customer; what is the retailer doing that is new and different?
  • A thorough target customer profile with information (text), images, links, and so forth
• CITE ALL SOURCES USED ON THE FINAL FEW SLIDES INCLUDING FOR RESEARCH AND IMAGES.