Congratulations! You have just started a job at Zips Limited as the VP of Marketing and Communications. Your first task is todevelop a message strategy for an ad campaign directed at teens fora new brand of school bags. You are having a hard time deciding on the most effective appeals to use.

a) Identify and explain three (3) characteristics that the advertising appeals should have. 

b) Having established the message that you want to convey,describe two (2) techniques that can be used to turn this message into an actual ad (with the use of brief examples).