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Conjoint analysis is an approach used to achieve preference-based segmentation by: forcing consumers to articulate why they make certain purchases based on different attributes. extending
Conjoint analysis is an approach used to achieve preference-based segmentation by: forcing consumers to articulate why they make certain purchases based on different attributes. extending the multi-at
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Operations Management
Authors: William J Stevenson, Mehran Hojati
4th Canadian edition
978-1259270154, 1259270157, 978-0071091428
