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Connect, Inc. makes Web conferencing software. This software integrates directly into back-end systems such as inventory, order processing, shipping, tracking, and tech support. With Connect,

Connect, Inc. makes Web conferencing software. This software integrates directly into back-end systems such as inventory, order processing, shipping, tracking, and tech support. With Connect, companies can hold internal meetings, make sales presentations, and they can check inventory in real-time and place customer orders during the presentation. The salespeople typically make sales presentations to prospects using the Connect product to show off its capabilities. A Connect salesperson is making a sales presentation to a committee responsible for buying. What should the Connect salesperson most likely do in this situation? A) Focus only on the technically knowledgeable members of the group. B) State the adaptive selling objective for each group member. C) Use technical specifics when speaking to silent members. D) Utilize an elevator speech to develop rapport quickly. E) Identify the primary decision makers in the group

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