Connie decides to open "Connie's Corner Caf$"$ and finds the ideal location for her venture. However, it appears that Connie will have to approach investors or bankers for financial backing. When she talks to her local bank manager, Mr$.$ Johnson, he immediately asks for Connie's business plan. Connie is in trouble because she does not know what a business plan looks like.

A$($n$)\_\_\_\_\_\_\_\_$ may be called a mantra as it is brief and memorable.

Group of answer choices

elevator pitch

executive summary

mission statement

tagline