Consider;

1. Based on internet data, present a short description of a specific class of enterprises (production, trade, including e-commerce, service) and an aggregated description of the commercial and marketing activities of a selected enterprise belonging to this class.

2. Describe and justify the selection of the client's strategy (segmentation individualization) and CRM strategy (product-based sales, customer service and support management, customer-based marketing, personalized CRM) in the selected company.

3. Present the criteria for assessing customer value that should be used in the enterprise in question (LTV, RMF, ABC according to Pareto, other classifications). Should you isolate (and how) key customers?

4. Present a method of measuring customer retention, potential causes of customer loss (desertion) and ways to improve customer retention in the enterprise.

5. Present the LTV measurement method in the enterprise in question. List potential ways to increase LTV. Present customer management strategies depending on past and forecast LTV.

6. Apply the classification of Gummesson relations (30R) to present the types of relations that should be developed in the enterprise in question (in the table with the list of relations, mark the relations that should be developed and provide examples of marketing programs serving this development)

7. Develop the assumptions / preliminary project of managing the company's key clients.

8. Present the assumptions / preliminary design of the customer and intermediary service system (elements: pre-trade, transactional and post-trade).

9. Develop the assumptions / preliminary draft of the standards of logistic and marketing services in the company.

10. Select the type of loyalty program (POLP / PRMLY / PARP) and develop assumptions / preliminary design of this program.

11. Develop assumptions for customer service integration taking into account multi-channel communication and / or distribution (or omnichannel) (on line and off line).

12. Present the assumptions of the IT system supporting CRM. The assumptions should include requirements for the operational, interactive and analytical CRM subsystem and cooperation with other subsystems of the customer data platform. Use descriptions of exemplary functionalities (SALES manager or others) of Martech applications (marketing technology is all kinds of applications supporting sales, marketing processes and management).

13. Present the assumptions / preliminary design of the CRM controlling system (standards, measures, KPI).

Chapter 2 Work Calculator Click to watch the Tell Me More Learning Objective 4 video and then answer the questions below. 1. All of the following accounts have normal debit balances EXCEPT a. Cash. b. Wages Expense. c. Common Stock. d. Accounts Receivable. 2. All of the following accounts have normal credit balances EXCEPT a. Cash. b. Accounts Payable. c. Retained Earnings. d. Wages Payable. 3. Which of the following steps would be done last when preparing a trial balance? a. List the name of the company, the title of the trial balance, and the date the trial balance is prepared. b. List the accounts from the ledger, and enter their debit or credit balance in the Debit or Credit column of the trial balance. c. Verify that the total of the Debit column equals the total of the Credit column. d. Total the Debit and Credit columns of the trial balance. Check My Work 3 more Check My Work uses remaining.a) A farmer adds Azotobacter culture to the soil before sowing maize. How does it increase the yield of maize? b ) What happens to the nitrogenase enzyme in the absence of leghaemoglobin in the root nodules of a legume? C) What is hydroponics? Give one application of this technique. d) Name the first stable product of nitrogen fixation. 26 a ) What name is given to the single membrane boundary of vacuoles of plant cell? b) What is meant by (9+2) organization of axonemal microtubules? c ) Differentiate between saturated and unsaturated fatty acids. OR What is kinetochore? Also write its function. b) Name the stage of mitosis, when chromosomes commence their poleward movement. C) Make a well labeled diagram of Nucleus. 27 a ) Answer the following with reference to the anatomy of Dicot Root Where is pericycle located? ii How are xylem vessels arranged? ifi What do you call such an arrangement? iv What types of cells constitute the cortex? b) Why is gynoecium of mustard described as syncarpous? c) Justify that ginger is an underground stem, though it is nongreen and underground. OR a) How is the age of a tree calculated? b ) Why is there no secondary growth in monocot stem? C) What is glandular epithelium? d) How is pinnately compound leaf different from a palmately compound leaf?Click to watch the Tell Me More Learning Objective 4 video and then answer the questions below. 1. All of the following accounts have normal debit balances except for a. cash. b. expenses. C. capital. d. accounts receivable. 2. All of the following accounts have normal credit balances except for a. cash. b. accounts payable. c. capital. d. wages payable. 3. Which step would be done last when preparing a trial balance? a. List the name of the company, the title of the trial balance, and the date the trial balance is prepared. b. List the accounts from the ledger, and enter their debit or credit balance in the Debit or Credit column of the trial balance. c. Verify that the total of the Debit column equals the total of the Credit column. d. Total the Debit and Credit columns of the trial balance.Newborn Toys prepaid three years' rent ($31,500) on January 1, 2018. At December 31, 2018, Newborn prepared a trial balance and then made the necessary adjusting entry at the end of the year. Newborn adjusts its accounts once each year-on December 31. Read the requirements. What amount appears for Prepaid Rent on Newborn's unadjusted trial balance at December 31, 2018? What amount appears for Prepaid Rent on Newborn's adjusted trial balance at December 31, 2018? (Enter a "0" for any zero balances.) Prepaid Rent i Requirements X Balance a. Unadjusted trial balance at December 31, 2018 b. Adjusted trial balance at December 31, 2018 What amount appears for Prepaid Rent on a. Newborn's unadjusted trial balance at December 31, 2018? b. Newborn's adjusted trial balance at December 31, 2018? What amount appears for Rent Expense on a. Newborn's unadjusted trial balance at December 31, 2018? b. Newborn's adjusted trial balance at December 31, 2018? Print Done