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Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage
Consider 7/11 convenience stores (Google them if you aren't familar). Which of the following macro marketing strategies seems to give them a sustainable competitive advantage ?
A. Customer excellence
B. Operational Excellence
C. Product excellence
D. Locational excellence
Please explain your reasoning
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