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Consider a brand like McDonald's, Apple, Starbucks, Nike, L'Or al , Domino's Pizza, Levi Strauss, Hershey chocolates, or an international brand of your choice. 1
Consider a brand like McDonald's, Apple, Starbucks, Nike, L'Oral Domino's Pizza, Levi Strauss, Hershey chocolates, or an international brand of your choice.
Discuss how culture, social media, economic level, legal system and other factors impact the marketing strategy product promotion, price and place of a product when entering a foreign country. Is having a global brand image important today? Provide an example.
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