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Consider a company that produces chemicals. The manager estimates that if the company spends an additional $250,000 on advertising, they can increase sales revenues by

Consider a company that produces chemicals. The manager estimates that if the company spends an additional $250,000 on advertising, they can increase sales revenues by $1,500,000. They also calculate their contribution margin ratio at 42.86% (or 0.4286). Should the company invest in more advertising in order to increase their sales? By how much will their operating income increase if they make the investment?

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They should make the investment in advertising because they'll generate an additional $392,900 in operating income.

They should make the investment in advertising because they'll generate an additional $1,500,000 in operating income.

They should not make the investment in advertising because it will cost them an additional $250,000 in extra cost with no immediate benefit.

They should not make the investment in advertising because it will only generate an additional $107,150 in operating income.

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