Consider a company that you are familiar with.

$$ Discuss what might be in the organization$$s external, general, or industry environment that would influence strategic planning for that company.

$$ Review this video's transcript $[$ Journey Healing Center$-$ Competitive Analysis$]$ on conducting a competitive analysis. Discuss how this example relates to assessing an organization$$s internal environment relative to competitive analysis. Include consideration of how metrics may play a role in this assessment.

$1.$ Explain the SWOTT analysis $-$ think internal AND external business environment. How does it relate to a business plan?

$2.$ Describe elements of an internal business environment, including metrics. Describe elements of an external business environment, including metrics.

$\mathrm{.}3.)$ What's the role of sustainability?