Consider a health insurance company that decides to employ both descriptive norms as well as injunctive norms to shape consumers' health behavior in a manner that lead to improved overall health .

What health behavior(-s) may be ideal choices for your strategy? Rationalize your health behavior choice.

How specifically could the health insurance company most effectively use both descriptive norms as well as injunctive norms to shape consumer behavior based on our reading by Schultz and colleagues?

-Describe the goals of your proposed norms -How information regarding norms and performance would be conveyed to your consumers -The theoretical reasons why the norms are likely to be effective

If over time your intervention using norms reaches a saturation point of effectiveness, what extra layer of intervention or extra norm information might you add to enhance the desired effect to a greater degree and why?