Question
Consider a planning team designing a major renovation or expansion of a patient service. Focus groups and surveys will cost nearly $100,000. How might that
Consider a planning team designing a major renovation or expansion of a patient service. Focus groups and surveys will cost nearly $100,000. How might that expenditure pay off? What is your backup plan if you think that's too much money?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
