Consider a software company that offers a premium productivity tool. Their objective is to entice a greater number of users and eventually convert them into paying customers for the full version. They are deliberating between two marketing communication strategies: Strategy A: Offer a 30-day free trial. After this period, users must subscribe to continue enjoying the software. Strategy B: Rather than advertising a "30-day free trial," the company grants "30 days of premium access" as a complimentary benefit to all new users. Nearing the end of this period, users receive notifications stating, "Retain your premium features! In just 3 days, you will forfeit access to [specific premium features]." Drawing upon the theories and concepts discussed in this module, which strategy would you advise the company to adopt? Articulate your recommendation by citing the relevant theories that inform your decision

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